Carlton & United Breweries (CUB)
Description
Project Details
- Category: Design, Production, Web Development
The Internal Communications and Corporate Affairs team utilise the expertise of Lexicon Artwork to create a wide range of materials such as promotion of its Sales Awards collateral, Christmas messaging, design of it's annual Family Fair invitations, branding of their internal staff rewards program 'Hard Earned Perks' and management system 'Pangea'.
External collateral such as CUB's Customer newsletter was designed and is produced quarterly to inform customers of latest CUB news and campaigns, upcoming promotions and deals to pass onto end users. This is also communicated via an online microsite and EDM (Email Direct Marketing) which is distributed along with the printed newsletter.
External collateral such as CUB's Customer newsletter was designed and is produced quarterly to inform customers of latest CUB news and campaigns, upcoming promotions and deals to pass onto end users. This is also communicated via an online microsite and EDM (Email Direct Marketing) which is distributed along with the printed newsletter.