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Monash University
Description
Project Details
- Category: Web Development
The Facilities and Services department at Monash University send regular EDMs (Email Direct Marketing) to their faculties and customers to communicate the latest news, changes to services and infrastructure.
Lexicon Artwork designed the initial templates and populate content for each of these newsletters and bulletins. The Email Marketing System builds reports from each campaign sent indicating statistics such as number of opens, emails that bounce, click rates, email client usage and much more. All of which is vital information to managing, improving and refining future campaigns and ensures content is written in the correct manner to reach and engage its target audience.
Lexicon Artwork designed the initial templates and populate content for each of these newsletters and bulletins. The Email Marketing System builds reports from each campaign sent indicating statistics such as number of opens, emails that bounce, click rates, email client usage and much more. All of which is vital information to managing, improving and refining future campaigns and ensures content is written in the correct manner to reach and engage its target audience.