It all started as a side project however with the success of its vineyard and olive grove Babenorek Estate is proving to be somewhat more than just a "hobby farm". The Babenorek Track surrounds the estate in the Penny Royal Valley at the foot of the Otways near Lorne Victoria. Producing marinated olives, olive oil, Pinot Noir and Pinot Grigio wines which are available locally within the estate's region and at select Melbourne restaurants and retail outlets, the demand is growing.
Lexicon Artwork designed the Estate's logo and all packaging. The brief was to create something organic highlighting certain elements of the property including it's wildlife as the name Babenorek is aboriginal for echidna. The logo and main image were hand illustrated and then digitally modified and coloured. These elements have been applied to Babenorek Estate's branding and all packaging to form a truly unique style and look.